March 3, 2015
Corporate Wellness Case Study from Australia
Corporate Wellness Case Study from Australia
Background & Context
The organisation from Australia had no health & wellbeing program in place and was looking for a tool that would cover the following requirements:
Determine the level of immediate interest for health & wellbeing programs
Determine the current health of the organisation both overall and for certain segments
Test the concepts of Tracking and Measuring, and Social and Gamification
The 500 employees of this company were in located in 19 different places across all States and Territories of Australia, and they were composed of administrative, technical, and field staff.
Solution proposal with dacadoo
The Australian company selected dacadoo as service provider and asked dacadoo to run an eight weeks Energy Burner Challenge consisting of the following services:
- Project Plan & Management
- Rewards Program
- Setting up Private Groups (for reporting) and Private Challenge
- Communication (before, during, and after)
- Training of Advocates
- On-Boarding
- User Support
- Reporting
- Full access to the dacadoo Health Score Platform
- Feature Emails
Results
- All 500 employees were invited, 200 of them signed up (40%). The company deemed this adoption rate as very good, considering the type of organization they were and that no health & wellbeing programs had ever been run.
- An estimated 30% of all employees did NOT have a smartphone or had non-compatible, older smartphones and chose to enter data manually. This was recognized as key for an ‘all-inclusive’ program
- The consolidated company Health Score increased from a baseline of 633 to 644 after the end of the corporate challenge. The Health Score among female employees was generally higher than the one of their male colleagues (Female Health Score average: 670-680 vs. Male Health Score average: 620-640)
- In the time period of using dacadoo, a general reduction of BMI was observed:
25-34 Female: 28.2 > 24.4 (overweight to OK)
25-34 Male: 27.9 > 25.0 (overweight to OK)
35-44 Female: 23.9 > 23.7 (OK) - Stickiness (or engagement) in percentage started at 20% and grew up to 24%. The stickiness statistics measures the attractiveness of a solution and how often users return to use the solution. This KPI comes from online games and the formula used is DAU/MAU (daily active users vs. monthly active users). Stickiness of 20% in online games is recognized as very successful.
- The 3 most popular fitness activities tracked were Walking, Gym Sessions, and Gardening
Similar statistics exist for 9 different groups in the organization, enabling detailed insight to target specific risks for specific segments with specific activities.
